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YourCampus360 – Bringing Colleges to your Couch

Over the past few months, I’ve been researching how universities are using social media as a recruitment tool and stumbled upon YourCampus360.com website.  YourCampus360 allows current and prospective students the ability to tour campuses, meet students, professors and organizations.  Visitors are also able to view campus classrooms and buildings of their desired school from the comfort of their couch, this is truly an innovative idea that takes college recruitment to the next level.  YourCampus360 created an option that couples YourCampus360’s virtual experience with a Facebook Application that opens unlimited opportunities to any College or University.

Creating a YourCampus360 Facebook application was imperative because it now integrates itself with one of the most used social media websites and increases the visibility of YourCampus360 and the universities who use this application.  College and Universities who have the Facebook application have now opened themselves to over 350 million users.  But most important is the return on investment (ROI), is it worth investing your time and money into this product?  Since the implementation of the Facebook application, schools have seen increases to its Facebook Fan Page by aprroximately 30 percent and school application submissions have increased by as much as 50 percent.  Yes, I did say 50 percent, now that’s the type of ROI anyone would like to see!

Below I have provided an example of a school who has implemented YourCampus360 and a video that was added to their page.

If your interested in seeing this application in action check out these sites:

Syracuse University – Facebook App
Stony Brook University – Facebook App

Now, I know it seems as if I am suggesting any school should get this application, and I am if you feel it works for you.  But I would like to say that in no way am I representing or benefiting financially from this article.